Tourism coaching for local business

Bourke Shire Council’s Tourism team leader Ben Nott believes online bookings will benefit Bourke. Ben is pictured at the Jandra Paddleboat, a major tourism drawcard for the town. Photo TWH

As Bourke gears up for another boom tourism season, businesses are being urged to promote their product to a growing market.

Bourke Shire Council is running a program to help tourism businesses improve their online booking so that visitors from anywhere can see what is on offer in the region.

Rebecca George is a tourism professional specialising in developing marketing strategies and is running the program through Business Connect.

Rebecca believes that restrictions on international travel presented a huge opportunity for domestic tourism operators to reach a huge market, but that many are not prepared with online booking.

“The main focus of these workshops is so businesses can have their product bookable online, so someone in Sydney for example, can research online and book accommodation, tours or an experience 24 hours a day,” Rebecca said.

“The skills are applicable for any business in the tourism industry – tour operators, people running accommodation and hospitality, or attractions in the region.

“We are running this program because we found that many operators weren’t making the most of their market and for a lot of people doing this is overwhelming, so my key focus is simplifying the process.

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